Mbivu – Better Man
April 3, 2025
JSWISS – Out of Bounds
April 6, 2025“Run It Up,” is latest single from Hanumankind, the dynamic emcee born in Kerala and raised in Houston. This track, produced by longtime collaborator Kalmi, seamlessly fuses traditional Indian rhythms with contemporary hip-hop beats, showcasing Hanumankind’s unique take on the art.
“Run It Up” delves into themes of legacy, resilience, and ambition, reflecting Hanumankind’s journey and cultural pride. The track is driven by the chenda, a traditional Keralan drum, which intensifies alongside his percussive raps.
The accompanying music video, directed by Bijoy Shetty, is a visual masterpiece that highlights various traditional Indian art forms, including martial arts like Kalaripayattu, Gatka, Thang Ta, Mardani Khel, as well as the Chenda Melam and dance form Theyyam from Kerala.
“Run It Up” has garnered significant attention, premiering as Apple Music Zane Lowe’s “World First” record. Fans can experience this electrifying track on all major streaming platforms.