Good Intentions – MODLEE x KNLO x Koyo Sur La Prod
May 28, 2024Raz Fresco X Daniel Son – NORTH SIDE
June 1, 2024Originally hailing from the Toronto suburb of Milton, Nemahsis began her journey on TikTok, captivating audiences with beauty and fashion videos aimed at Muslim women and stunning Adele covers.
Her musical career took off in June 2021 with the release of “What If I Took It Off for You?”, a powerful anthem addressing social attitudes toward Muslim women who wear the hijab. Since then, she has graced us with hits like “Paper Thin,” “Dollar Signs,” and the EP “eleven achers”.
“Stick of Gum” marks a new chapter for Nemahsis, reflecting her resilience and unwavering commitment to her artistry. Amidst the Israeli siege on Gaza in October 2023, Nemahsis sharing her activism on social media, lead to her being dropped by her label. Unfazed, she releases “Stick of Gum” independently, delivering a warm, home-like tone with a distinct indie-rock chorus. Her smooth and easygoing score transitions into a rugged, unique sound, showcasing her exceptional range and depth as an artist.
The accompanying video, directed by Aram Sabbah, is a visual masterpiece shot in her ancestral hometown of Jericho, Palestine. It adds a powerful layer to the song, blending heartfelt emotion with stunning visuals.
Nemahsis’ ability to infuse her music with personal narratives and cultural influences makes her a standout artist. “Stick of Gum” is a testament to her talent, authenticity, and unwavering spirit.
@nehmasis
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