Lido Pimienta’s single “CREÉTELA (Believe It) You Belong” arrived just in time for the Women’s World Cup, delivering a powerful message of determination and belonging. Through this song, Lido Pimienta shares the story of a young girl who aspires to play soccer, despite facing challenges from boys who deny her space – a metaphor that resonates across various industries and markets, highlighting the struggles of women.⁠
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Set in a sewing workshop, the Colombian artist passionately performs the track, while a parallel narrative unfolds, depicting the young protagonist’s audacity to dream and believe in her aspirations. This visual portrayal mirrors the essence of the song’s message. The storyline unfolds seamlessly, accompanied by scenes that emphasize the young girl’s journey, showcasing her courage to break boundaries and pursue her dreams.⁠
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“CREÉTELA (Believe It) You Belong” is a significant addition to the artist’s repertoire, using its artistry to reflect the strength and resilience that women exhibit in the face of challenges.⁠
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Join Lido Pimienta on this musical journey of empowerment, as “CREÉTELA (Believe It) You Belong” serves as an anthem for every individual who dares to dream against all odds. Let this song inspire you to embrace your ambitions and believe in the power of your aspirations.⁠

@lidopimienta

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